Adwire

Leo Burnett “When to take my name off the door”

Speech made in 1967 by Leo Burnett to his Chicago office.

On the day when Leo Burnett formally retired as the head of his company at the age of 76, his valedictory address to his employees was a remarkable one.

Delivered on December 1, 1967, his remarks serve as guidelines of standards for the agency. The remarks have been enshrined as guiding principles of the company and continue to remind its employees toward good advertising practices and produce advertising of Leo’s standards even today.

Source.