Humankind 2012: The transformation of aspiration.
Where is America headed? What lies ahead for brands next year?
These are just some of the key questions Leo Burnett Chicago considered in developing a forecast of behavioral trends called HumanKind 2012, led by Chief Strategy Officer Stephen Hahn-Griffiths.
What’s apparent from the learning is that we’re beginning to see a profound change in the cultural fabric of society and the emergence of a different kind of Big Life Plan.
It’s a new kind of America – where men stay at home, women win the bread, and nearly 40 percent of all children are born to a single mom. In short, it’s the “The Transformation of Aspiration.”
