Humankind 2012: The transformation of aspiration.
Where is America headed? What lies ahead for brands next year?
These are just some of the key questions Leo Burnett Chicago considered in developing a forecast of behavioral trends called HumanKind 2012, led by Chief Strategy Officer Stephen Hahn-Griffiths.
What’s apparent from the learning is that we’re beginning to see a profound change in the cultural fabric of society and the emergence of a different kind of Big Life Plan.
It’s a new kind of America – where men stay at home, women win the bread, and nearly 40 percent of all children are born to a single mom. In short, it’s the “The Transformation of Aspiration.”
Leo Burnett “When to take my name off the door”
Speech made in 1967 by Leo Burnett to his Chicago office.
On the day when Leo Burnett formally retired as the head of his company at the age of 76, his valedictory address to his employees was a remarkable one.
Delivered on December 1, 1967, his remarks serve as guidelines of standards for the agency. The remarks have been enshrined as guiding principles of the company and continue to remind its employees toward good advertising practices and produce advertising of Leo’s standards even today.
